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March
2004: A Survey of the Advertisers Using Coupons Galore and More as Part of
Their Advertising/Marketing Plan Was Conducted. (80 businesses were
surveyed; current advertisers)
THE RESULTS WERE OUTSTANDING!
Category Of Business Surveyed:
- Service 16.5%
- Food 19.2%
- Dining 18.9%
- Professional 18.9%
- Retail 18.9%
- Residential Only 77.8%
- Residential/Commercial 20.2%
Size of Business (those surveyed):
- 1-10 employees 55%
- 11-20 employees 44%
- 21 and over 1%
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ABOUT YOUR ADVERTISING (advertisers' results)
1. How long have you used CM?
- 6-7 yrs 40.5%
- 4-5 yrs 36.5%
- 2-3 yrs 15%
- 1 yr 8%
2. Frequency of your ads?
- Yearly 85%
- Quarterly 15%
- Once a Year 0%
3. Does your ad include an offer?
- Always 59%
- Occasionally 40%
- Never 1%
4. Do you consider your offer a Giveaway or a Fair Savings to attract
customer response?
- Giveaway 0%
- Fair Savings 100%
5. Your rate of response? (EA. MAILING)
- Excellent 40%
- Good 40%
- Fair 20%
6. Number of returns? (EA. MAILING)
- 80-100 36%
- 40-70 22%
- 20-30 25%
- 10-20 12%
- 5-10 5%
7. Quality of customers who respond?
- Excellent 45%
- Good 54.5%
- Fair .5%
8. Do those customers return without an offer?
- Frequently 48%
- Occasionally 48%
- Few 1%
- Never 0%
9. How often do you change your ad?
- Frequently 50%
- Seasonally 50%
- Never 0%
10. How often do you change your offer?
- Every Ad 55%
- Every Other Ad 35%
- Once a Year 10%
11. Do you use your ad as a special event?
- Frequently 0%
- Occasionally 22%
- Not Applicable 78%
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